Danish Design Days in Saint-Petersburg
Our team staged and held the Danish Design Days exhibition in the famous Saint-Petersburg Stieglitz State Academy of Art and Design in order to popularize Danish design in Russia.
Just for three days on the premises of Stieglitz Academy with the help of special frames we recreated an image of ascetic house. Inside of it each exhibition area was a composition of Danish design objects with minimalistic design dried flowers. Guests were invited to be acquainted with the exposition through windows and doorways integrated into the labyrinth of rooms.
We wanted to show the versatility of the Scandinavian style through small installations with visual examples that would inspire the usage of these items in any interior. The atmosphere of Danish design was conveyed by the contrast between the luxurious interior of the Academy and a sharp immersion in the minimalist environment of Scandinavia.
Especially for the event, more than 50 items of interior design and décor elements were brought from Denmark from such factories as Frama, Nuura, Moebe, Warm Nordic, Kristina Dam Studio, Norr11, etc. Some of these factories are now represented by our company on the Russian market on an exclusive basis.
The agenda of the event included several round-tables and lectures on topics such as:
● From minimalistic graphic line to a sculptural aesthetic in Danish design
● Aesthetic of simplicity in Danish design
● Product development process of industrial design: from idea to bestseller
● Light as Danish design tool
● Embodiment of Danish design traditions in public spaces projects of worldwide designers
● Danish design in Russia. Interaction of two countries against the backdrop of global trend in the sphere of industrial and environmental design
● Scandinavian design in public interiors: features, trends and examples
● From minimalistic graphic line to a sculptural aesthetic in Danish design
● Aesthetic of simplicity in Danish design
● Product development process of industrial design: from idea to bestseller
● Light as Danish design tool
● Embodiment of Danish design traditions in public spaces projects of worldwide designers
● Danish design in Russia. Interaction of two countries against the backdrop of global trend in the sphere of industrial and environmental design
● Scandinavian design in public interiors: features, trends and examples
The speakers of the event included: Dan Taikar Petersen (representative of Nuura), Kristina Dam (founder of Kristina Dam Studio), Lene Skipper Hermansen (project manager, representative of Warm Nordic), Bai Chen (Business Development Manager, representative of Frama). As well as representatives of the Danish Consulare in Russia and the head of the Danish Institute of Culture, owner of the Paustian (largest interior gallery in Copenhagen) and practicing designers from Saint-Petersburg and Moscow.
Speakers, designers, factory founders came to our event from Copenhagen to give a lecture, to establish round-tables and to highlight the issues raised in the event program.
Among other things, the event site hosted an exhibition of works by students of the Stieglitz Academy, as well as an interactive zone of decorative plaster from Interior Decor and a master class on hand knitting throws from Mopsman, the design houses for animals. The photo zone-showcase from Frotelli company joint with the 5 Stars flower base and a special partner, the concept-store L’Appartement began the icing on the event cake.
We created a dialogue between Russian and Danish designers, helped young professionals with experience exchange, as well as bethought the role of Danish design in the modern world together with our guests.
More than 3000 guests attended our exhibition in 3 days. The event is expected to become regular.
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